About Us

Since 2005, HELLZ has provided fashion alternatives for the bold fashionista. Headquartered in Downtown, Los Angeles, Hellz is a female streetwear clothing brand catering to the burgeoning class of rebellious youth influenced by all things subversive; from the gritty streets of New York to sexploitation flicks of the 1960’s and 1970’s.

Stemming from the original trail blazing entity of HELLZ BELLZ, comes the matured sub-brand, BOTB, which infuses street influence with refined contemporary design. The evolution of the Hellz label has given creative director, Lanie Barcena the opportunity to present her growth as a designer as she enters into the contemporary side of fashion.